Case Study: Experience Optimization

For a Fortune 500 company in the hospitality industry, iQuanti  provided our experience optimization service with the objective to drive deeper customer engagement and increase conversion. To do so we conducted a full end-to-end website journey analysis. We then prioritized optimization opportunities by business impact using a custom ROI model to drive the overall testing strategy. Guided by the strategy and roadmap, we ran a disciplined series of tests across the site to consistently provide lift to KPI’s.

The Challenge

  • Complex business model with multiple stakeholders
  • Dependencies on technology timelines and legacy systems
  • Tagging issues across the site
  • Lack of resources and processes to support optimization work stream

The Solution

  • Paid Acquisition Management – PPC, Display / Remarketing, Social.
  • Organic Acquisition Management – SEO.
  • Website and Landing Page Design, Development and Hosting.
  • Website and Landing Page Experience Optimization.
  • Analytics tagging, tracking and reporting.
  • Cross channel optimization.
  • End to end strategy

Tests Completed

%

Increase in mobile site conversion rate

%

Increase in desktop site conversion rate

Million estimated improvement on revenue

"Working with iQuanti has represented a fundamental shift in our approach to reaching our clientele. Their thought leadership has delivered a digital blueprint that has translated into transformational growth for our business."

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