Case Study: Digital Acquisition

iQuanti manages all aspects of digital acquisition for HomEquity Bank. We were challenged with growing the business at double-digit rates while lowering cost to acquire. We built and executed a detailed optimization strategy for each customer acquisition channel along with a disciplined testing strategy and an insightful reporting and measurement system. The sustained and material growth has made HomEquity Bank and iQuanti great partners.

The Challenge

  • Reduction in media spend combined with need for growth.
  • Limited analytics reporting capabilities.
  • A more competitive marketplace for keyword bidding.
  • Need for fast design and build for new digital properties.
  • Limited available content and need to grow SEO footprint.

The Solution

  • Paid Acquisition Management – PPC, Display / Remarketing, Social.
  • Organic Acquisition Management – SEO.
  • Website and Landing Page Design, Development and Hosting.
  • Website and Landing Page Experience Optimization.
  • Analytics tagging, tracking and reporting.
  • Cross channel optimization.
  • End to end strategy

%

Increase in Leads Year over Year

%

Reduction in Spend Year over Year

%

Reduction in Overall Bounce Rate

Landing Pages: Built, Hosted, & Optimized

"Working with iQuanti has represented a fundamental shift in our approach to reaching our clientele. Their thought leadership has delivered a digital blueprint that has translated into transformational growth for our business."

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