Using proprietary predictive digital data tools, iQuanti, a digital marketing agency, checked the search frequency via Google and Bing for over 90 nominees in 16 different categories The winners were selected by those nominees that were searched for the most. Some of the predictions were as follows:

Best Drama Series:

Critics Prediction Mad Men

iQuanti Prediction Game of Thrones

Best Comedy Series:

Critics Prediction Modern Family

iQuanti Prediction Modern Family

Best Variety Talk Show:

Critics Prediction The Colbert Report

iQuanti Prediction The Colbert Report

Best Variety Sketch Series:

Critics Prediction Inside Amy Schumer

iQuanti Prediction Saturday Night Live

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