Among the most impactful of 2019 Google updates, the AI-powered fact checkers are appearing on more Google search engine results pages (SERPs). Do you know how to optimize your content to get noticed?
Serving as one of Google’s trusted sources of information has multiple benefits. In searches that trigger a fact checker, the validation source not only appears at the very top of the SERP but receives a link. Because these “position zero” links typically have high click-through rates, serving as a fact-check resource can boost your site traffic considerably.
In The Financial Brand, our SEO director Michael Bertini explains why fact checkers are appearing in more searches – and walks through the steps you can take to serve as a validation source. By combining strategic content development with smart on-page SEO, you’ll increase the chances of getting more position zero links.