Last year was “the year when social media advertising really took off. It made the transition from being a loosely defined ‘brand’ play to a serious channel with good targeting capabilities that could meet core marketing objectives,” Sastry Rachakonda, iQuanti CEO, told Marketing Dive in December. “In 2016, Facebook will lead the pack.”
iQuanti CEO Sastry Rachakonda speaks with Marketing Dive on how Social Media Advertizing changed in 2015
