My iQuanti Journey: Discovering the Art and Science of Digital Marketing with Alexa Speed
For Alexa Speed, the world of digital marketing is a dynamic blend of art and science. “Data analysis is the science, and understanding people is the art,” she explains. Every day in her role as Paid Social Director at iQuanti, she is presented with the...
Digital Marketers’ Guide to Google’s Search Generative Experience
The future of search has never been more fluid. With the strides made in generative AI last year, one thing was clear – search as we know if will be transformed. But what will the future of search look like? If the initial weeks of Google’s Search Generative...
Decoding US Customers’ Purchase Journey for Online Deposits in 2023
Findings from iQuanti’s research survey to understand the triggers, motivations, and user behaviour for online deposits. In the wake of pandemic aid in 2020 and early 2021, the overall deposits in U.S. banks had seen a significant rise. However, 2023 has revealed some...
Neobanks – A Quick Introduction for Marketers
The digitization of financial services has seen tremendous acceleration since the pandemic, sparking a global fintech revolution that has disrupted the traditional banking industry. Neobanks – digital-only fintech companies that offer mobile and online banking...