Google’s BERT Update: Implications for Banking & Financial Services
BERT is here. Google’s ground-breaking NLP framework enables the search giant to understand search queries better than ever and help engage its users more. Google is now better equipped to understand the nuances and intent of long-phrase search queries and match them...
Why Hyper-Personalization is the Future of Digital Marketing
The age of hyper-personalization is here. Enterprises are moving towards understanding individual customers and delivering digital experiences especially crafted to meet their interests, needs and relationship with their organization. What is hyper-personalization?...
Website Accessibility: Challenges & Best Practices For Enterprises
IQUANTI SPEAKS: Accessibility strategy tips to get your enterprise accessibility efforts on track New or renovated buildings are required to be accessible to those with disabilities–but surprisingly, even in the digital-first world we live in today,...
Google’s Customizable Search Snippets: What Marketers Need to Know
Beginning this week, Google search results will show something new: customizable snippets. Customizable snippets became available to webmasters two weeks ago (the week of October 13, 2019). Last week (the week of October 20), Google users around the world—on all...