Why Hyper-Personalization is the Future of Digital Marketing
The age of hyper-personalization is here. Enterprises are moving towards understanding individual customers and delivering digital experiences especially crafted to meet their interests, needs and relationship with their organization. What is hyper-personalization?...
Website Accessibility: Challenges & Best Practices For Enterprises
IQUANTI SPEAKS: Accessibility strategy tips to get your enterprise accessibility efforts on track New or renovated buildings are required to be accessible to those with disabilities–but surprisingly, even in the digital-first world we live in today,...
Google’s Customizable Search Snippets: What Marketers Need to Know
Beginning this week, Google search results will show something new: customizable snippets. Customizable snippets became available to webmasters two weeks ago (the week of October 13, 2019). Last week (the week of October 20), Google users around the world—on all...
What Facebook ‘Clear History’ Tool Means for Enterprise Digital Marketers
Facebook has introduced a new feature to users in some geographies: a “Clear History” tool that lets individuals unlink their web browsing activity from their Facebook account. What does the Clear History tool mean for consumers, and will it make targeting and...