Velocitize Talks: About Privacy, Personalization & the Future of Advertising
“We’re in the age of big data. It’s interesting how the acknowledgement of data now even permeates into pop culture and the lexicon. People understand that they’re being tracked. People understand that data now is being gathered about them. And...
Street Fight: How Targeted Ads Enhance the Customer Experience
Targeted advertising has gotten a bad rap, due in large part to the misuse of personal data by certain actors in the tech industry. But, iQuanti’s Dan Borger writes in Street Fight magazine, there’s a right way to do targeting: one that provides consumers...
Forbes: Changes ahead for Facebook retargeting campaigns?
For digital marketers, retargeting is a highly effective means of driving action. When an internet user sees an ad for a brand with which they had previously interacted, their likelihood of engaging with the ad sharply increases. And Facebook data, which incorporates...
Learnings from Digital Marketers for Employers: Sastry Rachakonda on India Employer Forum
Recruiting is much like engaging consumers along the path to purchase – with the only difference being that the “customer” is instead a prospective employee. That’s why recruiters and HR professionals should think like digital marketers, iQuanti CEO...