iQuanti research ahead of the Iowa Caucus featured on Washington Examiner
The Washington Examiner featured data on the prevalence of the presidential candidates in Google search volumes. iQuanti provided the data on the volume of Google searches for each presidential candidates nationally, both over a seven-month average, and for the month...
iQuanti CEO Sastry Rachakonda speaks to Nicole Fallon from Business News Daily on being CEO during iQuanti’s high-growth phase
iQuanti’s CEO, Sastry Rachakonda commented to Nicole Fallon Taylor on the important start up lessons he learned in his time at iQuanti. His advice to new entrepreneurs? Recognize when to scale up and change your role. Sastry has been leading iQuanti, the high-growth...
iQuanti research on the East Coast Blizzard featured on Digiday
With a massive blizzard coming into the East Coast, iQuanti, a data-driven digital marketing company, has analyzed the digital data on Google searches related to the excessive snowfall. Digiday, a digital media and marketing company, reported on the results. iQuanti...
iQuanti CEO Sastry Rachakonda speaks to Matt Kapko from CIO.com on How and Why Marketing Tech fails to deliver on its promise
Image: Shutterstock Most people have think of advertising and marketing interchangeably and now industry experts who were able to see a clear difference between the two are struggling in finding the difference between ad-tech and marketing-tech. The general...