MediaPost: Consumer Survey Shows Less-Than-Stellar Satisfaction With Search
Only about a third of consumers are consistently satisfied with what they see on search engine results pages (SERPs), an iQuanti survey shows. As reported by MediaPost, 37% of people say they are “very satisfied” with the search experience. Another 56% are...
iQuanti Recognized on the Inc. 5000 List for Fourth Time
JERSEY CITY, N.J., Aug. 16, 2018 — Inc. magazine ranked iQuanti, a data-driven digital marketing firm, on its 37th annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. This marks the fourth time that...
Forbes: How Marketers Should Measure Ad Engagement
Engagement, a difficult metric to triangulate, can be estimated by looking at time spent with ads, iQuanti strategist Khara Hutchinson tells Forbes. Time spent tracks closely to ad recall, which is a solid proxy for ad engagement, Khara notes. Read the full text of...
Total Retail: Why Enterprise Marketers Must Adopt a Holistic Approach
In large organizations, project visibility (and reporting) can be limited. Yet, to maximize the returns from your digital marketing efforts, you should seek to break down internal silos to the fullest extent possible. The search channel is an especially strong...