Level up Your Content Strategy
A sophisticated content strategy is key to driving long-term SEO success.But how do you know what content works for your business? How can you create content that is customer-centric, delivers measurable results, and addresses your customers’ information needs?Read...
My iQuanti Journey: To Infinity and Beyond with Sahil Arora!
Sahil Arora knows a thing or two about building castles in the air while having one’s feet planted firmly on the ground. As an Account Director at iQuanti, he has been helping enterprises reach for lofty growth goals with digital marketing strategies rooted in data....
Your Ultimate Paid Search Evaluation Checklist
Paid search advertising is one of the quickest and most cost-effective ways to reach your customers before your competitors do. A good paid search strategy can help you target your audience accurately, drive relevant traffic to your website, and increase conversions....
Measuring Marketing Success in a Cookieless World
Measuring Marketing Success in a Cookieless World 15 Jun, 2023 AuthorsShaubhik Ray, Prinicipal Data Architect, iQuantiVinod Kumar, Senior Manager, Digital Analytics iQuanti The ability to leverage consumer data to gain insights is a key advantage of digital marketing....