Measuring Marketing Success in a Cookieless World

Measuring Marketing Success in a Cookieless World

Measuring Marketing Success in a Cookieless World 15 Jun, 2023 AuthorsShaubhik Ray, Prinicipal Data Architect, iQuantiVinod Kumar, Senior Manager, Digital Analytics iQuanti The ability to leverage consumer data to gain insights is a key advantage of digital marketing....
My iQuanti Journey: Connecting the dots with Vishal Maru

My iQuanti Journey: Connecting the dots with Vishal Maru

“Confusion is the first step to understanding.” Vishal Maru (VP, Digital Solutions at iQuanti) lives by these words. “A professor in college used to say this line often, and it’s stayed with me as I’ve frequently found myself at crossroads over the years,...
Mistakes to Avoid While Migrating to GA4

Mistakes to Avoid While Migrating to GA4

In March 2022, Google announced that it was sunsetting Universal Analytics (UA) and replacing it with Google Analytics 4 (GA4). Standard UA properties will stop processing new hits by July 1, 2023, while GA360 UA properties will process new hits till July 1, 2024....
An Easy 4-Step Guide to Improving SEO With Powerful Topic Clusters

An Easy 4-Step Guide to Improving SEO With Powerful Topic Clusters

Learn how to easily merge content and SEO to successfully rank at the top of search engine results pages (SERPs) using topic clusters. What transforms a website from just a catalog of blog posts to a highly organized hub of authoritative content? How can you make sure...
Generative AI for Content: Here’s what SEOs Need to Know

Generative AI for Content: Here’s what SEOs Need to Know

Generative AI for Content: Here’s what SEOs Need to Know 28 Mar, 2023 AuthorsAjay Rama, SVP Products, iQuantiSreekant Lanka, SVP Solutions, iQuanti ChatGPT has caught everyone’s imagination. It promises enormous potential to transform many types of work, yet...