Q&A with Sreekant Lanka: Google’s former Programmatic Head to lead Paid Media at iQuanti
We are thrilled to welcome Google’s former Head of Programmatic Account Strategy, Sreekant Lanka as our new Head of Paid Media at iQuanti. Mashal Thariani, our in-house Public Relations Manager, sat down with Sreekant for a chat – to understand his work, his...
Financial services marketing to seniors: understanding the digital possibilities
For banks aiming to engage millennials and Gen Z, digital media offers unparalleled reach and relevancy. But does digital make sense for financial services marketing to older generations? The answer is yes – yet for maximum impact, a differentiated approach is...
Maximizing efficiency in enterprise SEO: SEO and PPC integration
Typically, organic and paid search are siloed functions within enterprise digital marketing. From the standpoint of strategy, user experience, budgeting, testing, and measurement, SEO and PPC rarely inform and support each other. But is this the right way to go about...
How is AI changing digital marketing?
Artificial intelligence promises to bring change to nearly every industry – and digital marketing, in particular, will see major upheaval from AI sooner rather than later. How is AI changing digital marketing? There are two major impacts it is likely to have:...