Why Instagram Stories must be a part of your social media strategy
Instagram Stories are a powerful tool for, yes, storytelling. They’re also emerging as a compelling paid channel within enterprise digital marketing. Stories produce high levels of user engagement and are helping to drive steady growth in time spent on the...
What is CRO (Conversion Rate Optimization) and why do you need it?
What is CRO? Conversion rate optimization, or CRO, is the practice of enhancing a web page or an entire website to maximize conversion actions – i.e., purchases, form fills or phone calls. Any business can improve their website performance with CRO. Some of the...
Father’s Day 2019: Here are some of our favorite social campaigns this year
We work with many brands on developing brand and product stories that help transform their identity and presence. We also work with them to connect with their customers through targeted placements across online channels. We are programmed to look with a curious (and...
Holistic Search: Integrating SEO and PPC in your enterprise search strategy
What is holistic search? Holistic search refers to a search strategy that integrates paid search and SEO to maximize “shelf space” on search engine results pages (SERPs) for all of your target keywords, across the entire customer journey. By running your...