What is CRO (Conversion Rate Optimization) and why do you need it?

What is CRO (Conversion Rate Optimization) and why do you need it?

What is CRO? Conversion rate optimization, or CRO, is the practice of enhancing a web page or an entire website to maximize conversion actions – i.e., purchases, form fills or phone calls. Any business can improve their website performance with CRO. Some of the...