Holistic Search: Integrating SEO and PPC in your enterprise search strategy
What is holistic search? Holistic search refers to a search strategy that integrates paid search and SEO to maximize “shelf space” on search engine results pages (SERPs) for all of your target keywords, across the entire customer journey. By running your...
Here’s how community banks can start thinking ‘digitally local’
A small bank or credit union won’t have the same marketing budget – or branch footprint – as the big national banks. But that doesn’t mean small financial institutions are always at a disadvantage to their large competitors. Local community banks have unique...
One year of GDPR : How has US approached data privacy & regulation?
IQUANTI SPEAKS: GDPR One Year Anniversary: How have we adapted at iQuanti? One year ago, the European Union began enforcing its Global Data Protection Regulation (GDPR) – arguably the world’s strictest standard for consumer data privacy. We sat down with...
Here’s how to identify content gaps to strengthen your banking SEO strategy
Content that spans the customer journey can serve as a differentiator. How do banks identify the gaps in their existing content strategy and rank for the terms that matter? For financial-services organizations that are seeking to differentiate themselves, content...