Understanding Google’s E-A-T Guidelines – Gearing Up for Search Success
Today, the E-A-T (expertise, authority and trustworthiness) metric is highly influential in determining how pages rank in search—especially for so-called YMYL (your money or your life) content. The reason is that Google looks closely at page quality to assign rank. As...
Alphabet Q2 2019 Earnings: What Performance Marketers Need to Know
Alphabet’s Q2 2019 results demonstrate Google’s continued relevance to both consumers and marketers. While the year-over-year growth in revenues and profits show strength in Google’s core search and display business, it is also interesting as a marketer to...
4 key elements of enhancing web forms for maximum conversions
Web forms are integral to enterprise websites, act as conversion points. They add to user engagement and experience. Conversion rate optimization, or CRO helps enhance web forms to ensure conversion. Read our explainer, “What Is CRO?” Much of the time,...
Google’s Move to Open Source Robots.txt Parser – Here’s What SEOs & Webmasters Must Know
In an early July blog post on the evolution of the Robots Exclusion Protocol (REP), Google made two big announcements: moving the REP towards “Internet Standard” status and open sourcing the robots.txt parser. Today we’re announcing that after 25...