Q1 2020 Earnings: Top Performance Marketing Takeaways for Facebook, Twitter & LinkedIn
It is an interesting time to be a social media marketer. What started as a fruitful and promising year at the outset of January turned sour by March, likely permanently. However, despite the advent of COVID-19, advertising revenue on social media in Q1 continued to...
Image SEO: 7 Tips for Image Optimization for Search Engines
One of the key aspects of SEO is image optimization. A thorough SEO plan should include curating images that are relevant to your topic as well as which resonate with your target audience. A Moz study showed that image searches account for 26.79% of all searches in...
Google’s Q1 2020 Earnings Analysis: Performance Marketing Trends in Times of COVID-19
Google results for Q1 2020 are a “tale of two quarters”, as described by Sundar Pichai (CEO, Google). Alphabet, Inc. saw strong results for January and February, followed by an abrupt decline in March in their advertising revenues driven by COVID-19. The impact was...
Are You Making the Most of Google Shopping’s Free Product Listings?
Good news for Retailers – It is now free to sell on Google! Google made news waves in late April with its decision to open up its Shopping search results to unpaid, organic listings. The company announced on 21st April 2020, that the Google Shopping tab results...