Google’s Move to Open Source Robots.txt Parser – Here’s What SEOs & Webmasters Must Know
In an early July blog post on the evolution of the Robots Exclusion Protocol (REP), Google made two big announcements: moving the REP towards “Internet Standard” status and open sourcing the robots.txt parser. Today we’re announcing that after 25...
Are These 4 User Interactions Tagged in Your Enterprise Website?
You may be overhauling your website, implementing a tag management system for the first time or upgrading your existing tag management setup. In all of these situations, it’s important to verify that your tags are firing correctly. For enterprise websites, a tag...
Guide to SEO Spider Traps: Causes, Solutions
SEO Spider traps, or as they are commonly known, crawler traps are one of the most unfortunate technical SEO problems that can happen to your website. They make it hard and sometimes impossible for the crawlers to explore your website expeditiously. These crawler...
Why Instagram Stories must be a part of your social media strategy
Instagram Stories are a powerful tool for, yes, storytelling. They’re also emerging as a compelling paid channel within enterprise digital marketing. Stories produce high levels of user engagement and are helping to drive steady growth in time spent on the...