Page Speed Optimization: Significance & Best Practices
Enhancing user experience is of great importance for a website. Users tend to have a very short attention span and it is important that they can access data at the earliest on a page. The faster the content loads, greater are the chances of user satisfaction,...
3 Ways to Improve Your Google Ads Optimization Score
Google has introduced the Google Ads optimization score, a new addition to the Ads interface viewable in your account’s recommendation tab. The new feature indicates how well your account is performing and gives recommendations on what you can do to improve your...
Paid + Organic Report: Are Google Ads cannibalizing your Organic Space on the SERPs?
Ever wondered how many clicks a Rank 1 organic result on Google would fetch in a world with no paid ads? What if I tell you that there is a way to find out? Yes, there is a Paid + Organic Report available for Search marketers now. Before we learn the step-by-step...
Google’s Q3 2019 Earnings: What Performance Marketers Need to Know
Google’s parent company, Alphabet (GOOG), announced its quarterly earnings earlier this month, missing street expectations by slight margins and bringing in $40.5 billion. While Google missed the analyst estimated earnings per share, other metrics like revenue, TAC...