What Facebook ‘Clear History’ Tool Means for Enterprise Digital Marketers
Facebook has introduced a new feature to users in some geographies: a “Clear History” tool that lets individuals unlink their web browsing activity from their Facebook account. What does the Clear History tool mean for consumers, and will it make targeting and...
Google Turns 21: Reflections from a Former Black-Hat SEO
Michael Bertini, the director of SEO strategy at iQuanti and a former black-hat SEO, is an expert in enterprise SEO tactics and techniques. From an SEO perspective, Google turning 21 is not the biggest deal: they haven’t announced any new features or functionality...
Quantifying Content Quality: ALPS Content Quality Performance Score
iQuanti’s journey on the road to removing subjectivity in creating & measuring content in Enterprise SEO A tale as old as SEO While working as a writer for a well-known hospitality brand, my brand marketing team was developing a deal campaign for one of our...
Understanding Google’s E-A-T Guidelines – Gearing Up for Search Success
Today, the E-A-T (expertise, authority and trustworthiness) metric is highly influential in determining how pages rank in search—especially for so-called YMYL (your money or your life) content. The reason is that Google looks closely at page quality to assign rank. As...