Businesses are looking to ascertain how Europe’s new privacy rules will affect them, an iQuanti analysis suggests.

With the General Data Protection Regulation (GDPR) set to come into full force in late May, web searches for “GDPR requirements” and “GDPR compliance” have risen 179% and 143% in the past year, iQuanti’s Sameer Mohan is quoted as saying in MediaPost. Read the full article for more.