The Grammy Awards are fast approaching, and iQuanti, a digital marketing agency specializing in data analytics has predicted the 2016 winners in each category. MediaPost, an online news source focused on media and digital marketing, reported on iQuanti’s predictions in their Search Marketing Daily section, a portion of the news site that focuses on all data and news relating to search engine marketing. The SearchBlog, which featured iQuanti’s results, is written by a search marketing expert.

Laurie Sullivan, the SearchBlog’s writer, summarizes iQuanti’s analytical methods and prediction results for the 2016 Grammys. iQuanti analyzed the Google search volumes for the nominees in each category between February 1, 2015 and January 31, 2016, and predicted that the nominee with the greatest volume of average monthly searches would be the Grammy winner for its category.

iQuanti predicted the winners in four categories: Best New Artist, Song of the Year, Album of the Year, and Record of the Year.

iQuanti predicted, based on search data, that Meghan Trainor would win the Grammy for Best New Artist, having averaged 673,000 monthly Google searches. Sam Hunt followed with 550,000 average monthly searches. In the category of Song of the Year, iQuanti predicts that “See You Again” by Wiz Khalifa will bring home the Grammy, with 368,000 average monthly searches. Kendrick Lamar is predicted to win the Album of the Year Grammy for his album ‘To Pump a Butterfly’, which garnered an average of 165,000 average monthly searches. Finally, ‘Uptown Funk’ is predicted to win Record of the Year, following 673,000 average monthly Google searches.

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