According to digital marketing agency iQuanti, 1.2 million people searched for the term Father’s Day last June 2014. While the vast majority were looking for the actual date of the holiday, about half a million people were seeking gifts for dad.
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September 10, 2020
iQuanti’s Aditya Saxena writes in Business Insider India about how performance marketing is becoming more and more relevant and valuable with the current COVID-19 pandemic, and what lies ahead for marketers as…read more