As Labor Day weekend approaches, people begin to focus on alcoholic beverages and creating delicious cocktails! iQuanti, a digital marketing and search analytics company, tracked search trends from previous Labor Days to determine what the most popular Labor Day cocktail will be this year! Using predictive data, iQuanti determined the following in New England:
• Vodka received 212,000 searches, while tequila was searched 165,000 times, making up 18% and 14% of the searches respectively.
• Margaritas, White Russians and Martinis were the most searched cocktails, taking up 20% of the search volume.
• The New England States, particularly Massachusetts made 40,000 related searches, contributing to 8% of searches made in the United States.