iQuanti’s CEO, Sastry Rachakonda commented to Nicole Fallon Taylor on the important start up lessons he learned in his time at iQuanti. His advice to new entrepreneurs? Recognize when to scale up and change your role.
Sastry has been leading iQuanti, the high-growth digital marketing agency since its conception, and acknowledges the difficulties of moving from the start up phase to scaling. iQuanti excels at digital data-driven insights in the marketing space, and uses analytics to back up their services. iQuanti operates in SEO, PPC, CRO and analytics spheres, and currently works for Fortune 500 clients such as American Express, providing them with digital marketing services.
Sastry to Business News Daily: “The characteristics that make a startup entrepreneur successful, being nimble and multifaceted, can prevent the company from scaling. Every company has a threshold at which point that founder has to understand that his role has fundamentally changed and he needs the skills of a good CEO — someone who can set the vision and build the capabilities to achieve the vision — to continue to scale the company.”
The piece by Business News Daily, a news source for small businesses that provides solutions and inspiration on start ups, business growth, and self-marketing, featured fifteen start up lessons for new entrepreneurs from CEOs of successful start ups and high growth companies. Follow the link to check out all fifteen pieces of advice around role, team, product, operations and decision-making, and benefit from some of the lessons on start ups from experienced entrepreneurs.