Shifts in media consumption are making digital channels more important than ever before within the financial services marketing matrix. In a digital landscape that is constantly changing, financial services marketers must drive traffic and acquisition with an eye towards cost.
Writing in Bank Innovation, iQuanti’s Tony Hooper (VP, Strategic Accounts East) offers his take on how the three key challenges also embed the best opportunities for marketers in financial services digital marketing. Read his views by clicking through to the article below.
There have never been more opportunities – or more challenges – in digital marketing, especially for financial services. With a plethora of channels and corresponding metrics, how do marketers decide which ones to prioritize? And in a digital landscape that’s constantly changing, how can marketers efficiently drive bottom-line impact? Read more >