Digital Marketing Insights from : Team iQuanti
Improving homepage performance for a niche bank
The Client A top-tier Canadian bank that offers a market-leading reverse mortgage product to homeowners aged 55 and above. Reverse mortgage business comprises of advisor and consumer businesses. Our client uses digital/ web assets as well as ‘Web to phone’ to reach... read more
My iQuanti Journey: How Kerstin stays at the top of her game as a digital marketer
Catching up on “overnight” e-mails from colleagues in Bangalore and preparing for daily client meetings is a typical morning for Kerstin Baker-Ash, Senior Director of Client Services at iQuanti. Most of Kerstin’s clients are in financial services and B2B verticals in... read more
My iQuanti Journey: Anupam Pareek
Drop in at iQuanti’s Bangalore office any morning and you’ll see a man walking down the aisle, coffee cup in hand, greeting and talking to people. That’s Anupam Pareek, iQuanti’s global head of human resources (HR) and admin. Always approachable and accessible, Anupam... read more