Team iQuanti
Digital Marketing Insights from : Team iQuanti
A CMO’s Guide to Rethinking Digital & Performance Marketing Strategy in 2024
The digital marketing landscape has possibly seen more changes in the last year than in the last decade. Advances in generative AI, privacy, and personalization have collided with economic and regulatory uncertainty to create unmatched challenges and opportunities for... read more
Building a Customer-Centric Digital Customer Acquisition Strategy for Banks in 2023
2023 has been a year of flux for financial marketers. At iQuanti, we’ve seen many of our Fortune 500 banking and financial services clients needing to constantly adapt their marketing strategy in response to the evolving macroeconomic climate in the U.S. In a recent... read more
My iQuanti Journey: Discovering the Art and Science of Digital Marketing with Alexa Speed
For Alexa Speed, the world of digital marketing is a dynamic blend of art and science. “Data analysis is the science, and understanding people is the art,” she explains. Every day in her role as Paid Social Director at iQuanti, she is presented with the... read more