Team iQuanti
Digital Marketing Insights from : Team iQuanti
Paid + Organic Report: Are Google Ads cannibalizing your Organic Space on the SERPs?
Ever wondered how many clicks a Rank 1 organic result on Google would fetch in a world with no paid ads? What if I tell you that there is a way to find out? Yes, there is a Paid + Organic Report available for Search marketers now. Before we learn the step-by-step... read more
The Financial Brand: The Financial Marketer’s Guide to Building Voice Search Strategy
World is quickly moving towards Voice and financial-services organizations need to be ready for the shift to voice, iQuanti’s Wayne Cichanski writes in The Financial Brand. Wayne, the head of iQuanti’s enterprise SEO practice, suggests that there are three main... read more
Google’s BERT Update: Implications for Banking & Financial Services
BERT is here. Google’s ground-breaking NLP framework enables the search giant to understand search queries better than ever and help engage its users more. Google is now better equipped to understand the nuances and intent of long-phrase search queries and match them... read more