In this on-demand webinar, Tony Hooper (SVP & Head of Client Services, iQuanti) and Irina Klein (CMO, BMG Money) discuss a holistic search framework for the modern BFS marketers, designed to unify traditional SEO, paid search, generative engine optimization (GEO), and AI visibility into a coordinated growth strategy.
Read moreAs financial marketers look ahead to 2026, AI continues to reshape the fundamentals of customer acquisition and performance marketing. The old playbook of optimizing channels in isolation is giving way to an integrated, intelligence-driven approach, where data, creativity, and automation work together to drive measurable growth.
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