Overview

In an era where digital connectivity drives commerce, banks and financial services companies must adapt to remain competitive. This Fireside Chat explores the pivotal transformation of a mid-sized bank from offering traditional offline sales channels to a digital-first marketing approach.

Vish Sastry (Founder & CEO, iQuanti) and our guest speaker, Yvonne Ziomecki (Executive Vice President, Marketing & Sales, HomeEquity Bank) uncover the strategies necessary to lead organizational change effectively.

Additionally, they delve into the critical role of AI, Advanced-Analytics, and Martech systems in empowering this digital marketing transformation.

  • Cultivating essential capabilities
  • Forging strategic partnerships
  • Assembling the right team
  • Articulating a compelling vision to the board
WATCH NOW
M
Please Enter First Name
Please Enter Last Name
Please Enter valid Business Email
Please Enter Company name
I confirm I have read iQuanti's Privacy Policy.* Please select the privacy policy
Yes, please keep me updated on the latest iQuanti news and events.
Please Check Captcha
×

Attention: iQuanti does not conduct transactions or recruit via chat platforms like Telegram or WhatsApp. We never request sensitive information or payments for employment. If contacted by someone claiming to be from iQuanti and seeking payment/info, report it to hr@iquanti.com.