In an era where digital connectivity drives commerce, banks and financial services companies must adapt to remain competitive. This Fireside Chat explores the pivotal transformation of a mid-sized bank from offering traditional offline sales channels to a digital-first marketing approach.

Vish Sastry (Founder & CEO, iQuanti) and our guest speaker, Yvonne Ziomecki (Executive Vice President, Marketing & Sales, HomeEquity Bank) uncover the strategies necessary to lead organizational change effectively.

Additionally, they delve into the critical role of AI, Advanced-Analytics, and Martech systems in empowering this digital marketing transformation.

  • Cultivating essential capabilities
  • Forging strategic partnerships
  • Assembling the right team
  • Articulating a compelling vision to the board
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