As financial marketers look ahead to 2026, AI continues to reshape the fundamentals of customer acquisition and performance marketing. The old playbook of optimizing channels in isolation is giving way to an integrated, intelligence-driven approach, where data, creativity, and automation work together to drive measurable growth.

In this fireside chat, Milroy Siva (SVP, Marketing at Kapitus) and Tony Hooper (SVP, Client Services at iQuanti) discussed how leading financial brands are evolving their acquisition strategies for the AI era.

Drawing on insights from iQuanti’s Q4 2025 Performance Marketing Trends Report, they’ve explored emerging trends, real-world learnings, and what it takes to stay competitive as 2026 redefines digital performance.

• Discover the key performance marketing shifts shaping financial services in 2026.
• Learn how BFS marketers can adapt acquisition strategies for an AI-driven landscape.
• Gain actionable insights to align data, creativity, and automation for stronger growth.