Bank marketers are expected to strike a fine balance in 2024. Even as digital marketing spend is slated to rise this year*, overall marketing budgets continue to shrink. Paid search costs are up. Cookies are going away. And customers are expecting a whole lot more from their banks when it comes to digital experiences.

How can you win at digital customer acquisition this year? Our Founder and CEO Vish Sastry recently discussed this with our guest speaker Raghu Vasu (SVP of Digital Marketing & Transformation, US Bank) in an American Banker webinar. Watch the video for proven strategies and success stories from their experience driving digital marketing ROI for top banks and financial services companies.