Search in financial services is no longer linear, and it’s no longer just SEO.

From rising paid media costs to AI-generated answers and zero-click behavior, financial marketers are navigating a search ecosystem that spans organic rankings, paid placements, AI Overviews, LLMs, and even retail fulfillment. Managing these channels in silos is no longer sustainable.

In this on-demand webinar, Tony Hooper (SVP & Head of Client Services, iQuanti) and Irina Klein (CMO, BMG Money) discuss a holistic search framework for the modern BFS marketers, designed to unify traditional SEO, paid search, generative engine optimization (GEO), and AI visibility into a coordinated growth strategy. 

The discussion moves beyond theory and focuses on what matters most: improving visibility, cost efficiency, understanding evolving consumer intent, and connecting digital discovery to real-world outcomes. 

Key Takeaways

• An executive framework to unify SEO, paid, and AI visibility
• How AI is reshaping search across organic, paid, and LLM ecosystems
• Brand visibility and ROI in a zero-click world
• Driving media efficiency through incrementality and cross-channel leverage
• Linking search investment to real-world acquisition and retail performance