We are witnessing a new chapter in the evolution of AI. It has gone mainstream, and is easily the most buzzed-about technology topic in 2023.

Savvy marketers are starting to use AI-driven tools to scale personalization, make smarter allocation decisions, and automate their processes. The tools are here, and the impact is clear. But to harness the power of AI and help organizations stay ahead of the curve, CMOs need to be able to inspire changes in mindset, marketing operations, and tech philosophy.

David Edelman (Executive Advisor, Former Fortune 50 CMO, & HBS Professor) and Vish Sastry Rachakonda (Founder & CEO, iQuanti) sat down for a conversation on how marketers can turbo-charge:

  • Targeting and personalization
  • Media allocation
  • Massively scaled testing of content and its optimization
  • Organizational readiness to be nimble and scale for AI

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