AI-powered search is reshaping how consumers engage with financial brands—shifting from traditional rankings to citations, summaries, and authority signals across platforms like ChatGPT, Google’s AI Overviews, and Perplexity.
In this webinar with The Financial Brand, Justin Harris (VP, Search at iQuanti) and Apoorv Gadwal (Sr. Director, Search Products at iQuanti) present insights from a deep-dive analysis of 30,000+ real-world queries across Credit Cards, Loans, Banking, and Wealth. They break down how GenAI search experiences work—and how BFSI brands can boost visibility and citations through smarter SEO and content strategies.
If you’re a financial marketer looking to stay visible and competitive in the age of AI-driven search, this session is a must-watch.