AI-powered search is reshaping how consumers engage with financial brands—shifting from traditional rankings to citations, summaries, and authority signals across platforms like ChatGPT, Google’s AI Overviews, and Perplexity. 

In this webinar with The Financial Brand, Justin Harris (VP, Search at iQuanti) and Apoorv Gadwal (Sr. Director, Search Products at iQuanti) present insights from a deep-dive analysis of 30,000+ real-world queries across Credit Cards, Personal Loans, Banking, and Wealth Management. They break down how GenAI search experiences work—and how BFS brands can boost visibility and citations through smarter SEO and content strategies. 

• How GenAI platforms interpret, surface, and cite financial content
• What drives brand visibility and citations in AI-powered search
• BFS-specific benchmarks across UX, schema, freshness, and DR
• Practical strategies to optimize content for GenAI visibility at scale

If you’re a financial marketer looking to stay visible and competitive in the age of AI-driven search, this session is a must-watch.