Customer Data Platforms (CDPs): What Marketers Need to Know

Customer Data Platforms (CDPs): What Marketers Need to Know

A customers’ purchase journey today is rarely linear. Users are gathering information, stating preferences, comparing products, providing feedback and purchasing services across channels – both online and offline. Every one of these touch-points can help marketers...
Google Analytics 4 is the future: ARE YOU READY?

Google Analytics 4 is the future: ARE YOU READY?

GOOGLE IS SUNSETTING UNIVERSAL ANALYTICS BY 2023 On 16 March 2022, Google announced that Universal Analytics (the standard version of Google Analytics before GA4), will sunset by mid-2023. The standard Universal Analytics properties will stop processing new hits by 1...
Our clients have spoken!

Our clients have spoken!

At iQuanti, we are consistently focused on doing better. Client focus is one of our core values. We invest heavily in tracking how clients assess our performance and uncovering where we need to improve. A key tool towards this end has been our annual client...