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iQuanti CEO Sastry Rachakonda speaks with Marketing Dive on how Social Media Advertizing changed in 2015

iQuanti CEO Sastry Rachakonda speaks with Marketing Dive on how Social Media Advertizing changed in 2015

Last year was “the year when social media advertising really took off. It made the transition from being a loosely defined ‘brand’ play to a serious channel with good targeting capabilities that could meet core marketing objectives,” Sastry...
iQuanti CEO Sastry Rachakonda speaks to Marketing Dive on Social Media trends in 2015

iQuanti CEO Sastry Rachakonda speaks to Marketing Dive on Social Media trends in 2015

In 2015, there was a massive shift onto mobile platforms. Additionally, marketers were able to weather the rise of ad blocking. Industry experts all agree that social media marketing, personalization and augmented reality will be where digital marketing moves into....

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