Last year was “the year when social media advertising really took off. It made the transition from being a loosely defined ‘brand’ play to a serious channel with good targeting capabilities that could meet core marketing objectives,” Sastry Rachakonda, iQuanti CEO, told Marketing Dive in December. “In 2016, Facebook will lead the pack.”
Other articles you may like :
iQuanti CEO Sastry Rachakonda speaks to Marketing Dive on Social Media trends in 2015
December 22, 2015
Sastry Rachakonda, iQuanti CEO: 2015 has been the year when social media advertising...
Read More
9 Major Google Search Algorithm Updates in 2023 (and How They May Impact Your SEO Strategy in 2024)
June 20, 2024
Over the years, Google has stayed true to its vision – “to provide access to the world's information in one click.” In their effort to make information universally accessible
Read More
Performance Marketing Report for Banking and Financial Services Q2 2024
May 29, 2024
Explore the latest industry trends, key performance indicators, acquisition trends for banking and financial services.
Read More
Digital Media Insights Report For Financial Services Q1 2024
March 27, 2024
Explore the key digital media spending trends relevant to the banking, financial services, and insurance sectors in 2024.
Read More