


Google’s Q2 2020 Earnings Analysis: Performance Marketing Trends in Times of COVID-19
For Google parent company Alphabet Inc., Q2 2020 marked the first-ever revenue decline since going public. Revenues dipped (by 2% Y-O-Y), but still exceeded street expectations. As the COVID-19 crisis continues to pummel the advertising sector, Google has felt the...
Google’s Q1 2020 Earnings Analysis: Performance Marketing Trends in Times of COVID-19
Google results for Q1 2020 are a “tale of two quarters”, as described by Sundar Pichai (CEO, Google). Alphabet, Inc. saw strong results for January and February, followed by an abrupt decline in March in their advertising revenues driven by COVID-19. The impact was...
Are You Making the Most of Google Shopping’s Free Product Listings?
Good news for Retailers – It is now free to sell on Google! Google made news waves in late April with its decision to open up its Shopping search results to unpaid, organic listings. The company announced on 21st April 2020, that the Google Shopping tab results...