Entrepreneur: How Strategic Search Investments Can Improve Brand Awareness & Generate Business
iQuanti’s Aditya Saxena (VP, APAC) writes in Entrepreneur.com about how a strategic approach and investment strategy can drive strong digital performance and revenue growth through the search channel. Enterprises and small businesses in India are increasingly...
Business Insider: How Third-party Cookies Getting Blocked Could Impact Marketing
Ajay Rama (SVP Products) and Aditya Saxena (VP APAC) share insights on Business Insider India on how third-party cookies getting blocked could have huge implications for marketers. GDPR and CCPA have shifted the balance of power in favor of consumers by putting them...
Google’s Q4 2019 Earnings Analysis: Trends Marketers Should Watch Out for in 2020
Presented below is our analysis of Google’s Q4 2019 earnings from a performance advertising perspective. What are some of the major trends we see evolving here? What do marketers need to know about the factors pushing Google’s growth? In January 2020, Google’s parent...