Page Speed Optimization: Significance & Best Practices

Page Speed Optimization: Significance & Best Practices

Enhancing user experience is of great importance for a website. Users tend to have a very short attention span and it is important that they can access data at the earliest on a page. The faster the content loads, greater are the chances of user satisfaction,...
Financial Express: How Brands Can Boost ROI through CRO

Financial Express: How Brands Can Boost ROI through CRO

Entrepreneurs can get more bang for their buck by investing in CRO, says iQuanti’s Aditya Saxena (Vice President, APAC) in the Financial Express. While the Indian digital advertising industry is rapidly growing, startups still struggle with hefty growth goals and with...
4 key elements of enhancing web forms for maximum conversions

4 key elements of enhancing web forms for maximum conversions

Web forms are integral to enterprise websites, act as conversion points. They add to user engagement and experience. Conversion rate optimization, or CRO helps enhance web forms to ensure conversion. Read our explainer, “What Is CRO?” Much of the time,...
What is CRO (Conversion Rate Optimization) and why do you need it?

What is CRO (Conversion Rate Optimization) and why do you need it?

What is CRO? Conversion rate optimization, or CRO, is the practice of enhancing a web page or an entire website to maximize conversion actions – i.e., purchases, form fills or phone calls. Any business can improve their website performance with CRO. Some of the...
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