Overview

  • Financial services remain resilient, with stable consumer spending and credit trends creating opportunities for personalized engagement.
  • Google and social platforms are reinforcing content authenticity, penalizing low-value AI-generated content while prioritizing human-created videos.
  • YouTube continues to dominate digital video, leading in ad revenue and connected TV market share while expanding monetization through new ad formats.
  • Retail media networks fuel CTV’s rapid growth, with major players like Walmart and Roku driving ad spend shifts away from linear TV.
  • Amazon’s expanding advertising business continues to fuel its overall growth. Its new Conversion Path Reporting (beta) gives advertisers deeper visibility into customer journeys.

How can you ride these trends to win?

Vish Sastry
AI is reshaping digital marketing, but the core of performance marketing remains the same—delivering relevant, high-quality experiences. As platforms prioritize content authenticity and video continues to dominate, staying agile and data-driven is key to engaging today’s consumers effectively.

Vish Sastry Rachakonda, Founder & CEO, iQuanti

Key Numbers

    $96.4Bn
    Alphabet’s revenue increased in Q4 2024
    $10.4Bn
    YouTube revenue in Q4 2024
    71%
    YoY growth in Reddit ad revenue
    1.1Bn
    TikTok’s revenue from users worldwide
    21%
    YoY increase in Meta’s revenue
    6.0%
    YoY growth on credit card spending

    Special Story 1

    From Script to Screen: The Rise of AI-Led Video Creation

    AI is revolutionizing video creation with speed, scale, and precision. From automation to personalization, it’s reshaping how financial services brands engage audiences efficiently

    Special story 1

    Special Story 2

    The Science of Better Banking Journeys

    Optimizing landing experiences is key to driving conversions in financial services. A data-driven, unified approach to media and experience ensures seamless user journeys and better outcomes.

    Special story 2

Download the report for more insights on what these trends mean for you.

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