The search channel can serve as a powerful driver of both website traffic and acquisition revenue for financial services companies. “Leveraging search helps traditional banks reach consumers in a new way, on a channel they already use. And it proves surprisingly cost effective—especially when search engine optimization (SEO) combines with targeted search engine marketing”, writes iQuanti’s Tony Hooper, for nonprofit banking advisory and training organization BAI.
Read Tony’s insights and learn the most essential components of a financial services enterprise search strategy in BAI’s “Banking Strategies” blog here.
