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iQuanti CEO Sastry Rachakonda speaks with Marketing Dive on how Social Media Advertizing changed in 2015

marketing dive 5 stories 2015 featuring iQuanti

Last year was “the year when social media advertising really took off. It made the transition from being a loosely defined ‘brand’ play to a serious channel with good targeting capabilities that could meet core marketing objectives,” Sastry Rachakonda, iQuanti CEO, told Marketing Dive in December. “In 2016, Facebook will lead the pack.”

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