Last year was “the year when social media advertising really took off. It made the transition from being a loosely defined ‘brand’ play to a serious channel with good targeting capabilities that could meet core marketing objectives,” Sastry Rachakonda, iQuanti CEO, told Marketing Dive in December. “In 2016, Facebook will lead the pack.”
Other articles you may like :
iQuanti CEO Sastry Rachakonda speaks to Marketing Dive on Social Media trends in 2015
December 22, 2015
Sastry Rachakonda, iQuanti CEO: 2015 has been the year when social media advertising...
Read More
Ranch-Style Content: Why Writing for Perspectives Beats Chasing Keywords
June 30, 2025
Lisa Dolbear, Director of Content at iQuanti, shares her thoughts on ranch-style content and how it prioritizes intent over keyword volume.
Read More
Performance Marketing Report for Banking and Financial Services Q2 2025
June 12, 2025
This edition of the iQuanti Quarterly report explores key transformations shaping performance marketing in banking and financial services — from AI-driven search to evolving customer journeys — uncovering the trends and strategies that matter most.
Read More
From Keywords to Conversations: iQuanti at DMFS Summit West 2025
June 3, 2025
Discover how iQuanti is helping financial marketers lead in AI-driven search. Here are a few key insights from DMFS West 2025 on GEO, AEO, video, and Gene AI.
Read More