This edition of the iQuanti Quarterly report explores key transformations shaping performance marketing in banking and financial services - Visibility is being restructured, advertising is becoming more contextual, and consumer journeys are increasingly influenced by AI. Explore the trends shaping modern marketing and the strategies helping financial brands navigate a rapidly changing digital environment.
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AI-generated answers are becoming a larger part of how consumers research financial products. This second edition of the GEO research report examines the factors that influence citation visibility and brand mentions across ChatGPT and Gemini, providing new insights into AI Search Optimization, ChatGPT, and Gemini.
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During a recent webinar hosted by American Banker, Wayne Cichanski, Vice President of Search and Site Experience at iQuanti, shared how AI-powered search engines retrieve, evaluate, and surface financial content.
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Learn how financial brands win in AI search by leading with the consumer. Insights from iQuanti’s DMFS NYC session on audiences, entity authority, and GEO.
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iQuanti CEO Arnab Sen on why AI is moving from answers to decisions, and how brands can connect consumer signals to stay visible and actionable.
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Learn how iQuanti employees came together with children supported by Gubbachi for a day of games, rides, laughter, and shared experiences.
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