Forbes: How Marketers Should Measure Ad Engagement
Engagement, a difficult metric to triangulate, can be estimated by looking at time spent with ads, iQuanti strategist Khara Hutchinson tells Forbes. Time spent tracks closely to ad recall, which is a solid proxy for ad engagement, Khara notes. Read the full text of...
Total Retail: Why Enterprise Marketers Must Adopt a Holistic Approach
In large organizations, project visibility (and reporting) can be limited. Yet, to maximize the returns from your digital marketing efforts, you should seek to break down internal silos to the fullest extent possible. The search channel is an especially strong...
Fupping: How Guest Blogging Enhances SEO for Your Brand
Should guest posting be a part of your digital marketing arsenal? Yes, says iQuanti’s Michael Bertini to blogging platform Fupping. Guest blogging helps build your off-page authority, so your site moves up the ranks on search engine results pages and receives...
Econtent: 5 Tactics to Win in Mobile SEO
With mobile-first indexing now in force at Google, search-optimizing your mobile pages is more important than ever. Accelerating page load speed and ensuring your mobile content matches your desktop content should be two priority steps, iQuanti’s Michael Bertini...