The ROI of SEO: 4 Steps to Generating a Positive Return
By Anirban Saha The ROI of an Enterprise SEO Program Here at iQuanti, we see search engine optimization like any other marketing program. Investing in SEO should provide a positive return – the same standard to which marketers hold paid search, display, and...
Caching vs. Indexing: Optimize Your Site for the Googlebot
How can you optimize the Googlebot’s caching and indexing process? First, iQuanti SEO expert Dipankar Biswas writes, it’s important to understand the difference between the two. When the Google crawler comes to your website, it will take a snapshot of each...
The Massive Opportunity in AI-Powered Marketing
Artificial intelligence has great promise in digital marketing. AI is well-suited to recognizing patterns and flagging outliers. That’s a powerful capability at a time when marketing campaigns produce thousands or millions of data points. In the not-too-distant...
Google’s SERPs Are Better Than Ever Before. Here’s What That Means for Marketers
Google continues to evolve its algorithm. The company’s search engine results pages (SERPs) now provide users with word definitions, map results, equations, translations, and more. There’s little doubt that more relevant results benefit the consumer. But...