Hyperlocal Search Marketing – 7 Steps To Get You Started
By Wayne Cichanski Hyperlocal search engine optimization is similar to enterprise SEO, but more focused. With hyperlocal SEO, the focus is on a region, state, city or even neighborhood. In conventional enterprise SEO, on the other hand, you are appealing to a broader...
The ROI of SEO: 4 Steps to Generating a Positive Return
By Anirban Saha The ROI of an Enterprise SEO Program Here at iQuanti, we see search engine optimization like any other marketing program. Investing in SEO should provide a positive return – the same standard to which marketers hold paid search, display, and...
Caching vs. Indexing: Optimize Your Site for the Googlebot
How can you optimize the Googlebot’s caching and indexing process? First, iQuanti SEO expert Dipankar Biswas writes, it’s important to understand the difference between the two. When the Google crawler comes to your website, it will take a snapshot of each...
The Massive Opportunity in AI-Powered Marketing
Artificial intelligence has great promise in digital marketing. AI is well-suited to recognizing patterns and flagging outliers. That’s a powerful capability at a time when marketing campaigns produce thousands or millions of data points. In the not-too-distant...