iQuanti’s ‘Best Digital Marketing Reads’: October 2018
All of us digital marketers will acknowledge that our space is changing rapidly. It’s been a struggle for many of us at iQuanti to keep on top of it. Just keeping up would take huge amount of reading. Thanks to “content marketing”, more and more stuff is published,...
Raise the Impact of your Marketing Spend:
a Hybrid Approach to Attribution
By Ajay Rama Attribution is an evolving and an ongoing process. In larger organizations, when marketing tactics are deployed online and offline across a multitude of touchpoints, connecting marketing activities to revenue lift presents a significant challenge. For...
Win in Enterprise SEO By Addressing These 2 Gaps
By Michael Bertini As a search strategist with over 14 years of experience moving ranks for enterprise brands, I’ve seen many trends come and go in enterprise SEO. Today’s brands are much savvier overall than 5 or 10 years ago. But there are still two...
4 Reasons iQuanti Is a 4-Time Inc. 5000 Winner
iQuanti has just been named to the Inc. 5000 list of the nation’s fastest-growing private companies. It’s a great honor – not least because it’s our fourth time as an Inc. 5000 winner. As we grow our firm, generating meaningful year-over-year...