Quantifying Content Quality: ALPS Content Quality Performance Score
iQuanti’s journey on the road to removing subjectivity in creating & measuring content in Enterprise SEO A tale as old as SEO While working as a writer for a well-known hospitality brand, my brand marketing team was developing a deal campaign for one of our...
Understanding Google’s E-A-T Guidelines – Gearing Up for Search Success
Today, the E-A-T (expertise, authority and trustworthiness) metric is highly influential in determining how pages rank in search—especially for so-called YMYL (your money or your life) content. The reason is that Google looks closely at page quality to assign rank. As...
Alphabet Q2 2019 Earnings: What Performance Marketers Need to Know
Alphabet’s Q2 2019 results demonstrate Google’s continued relevance to both consumers and marketers. While the year-over-year growth in revenues and profits show strength in Google’s core search and display business, it is also interesting as a marketer to...
4 key elements of enhancing web forms for maximum conversions
Web forms are integral to enterprise websites, act as conversion points. They add to user engagement and experience. Conversion rate optimization, or CRO helps enhance web forms to ensure conversion. Read our explainer, “What Is CRO?” Much of the time,...