iQuanti CEO Sastry Rachakonda speaks with Marketing Dive on how Social Media Advertizing changed in 2015
Last year was “the year when social media advertising really took off. It made the transition from being a loosely defined ‘brand’ play to a serious channel with good targeting capabilities that could meet core marketing objectives,” Sastry...
iQuanti CEO Sastry Rachakonda writes about the Google Algorithm changes that affected marketers the most in 2015 on CMO
As 2015 comes to an end, it is essential that digital marketers review the many changes that Google made to its algorithm to help produce better search results. Sastry Rachakonda, CEO of data driven digital marketing company, iQuanti, shared his insights on what he...
iQuanti research on Most Popular Holiday Movie featured on Digiday
Christmas is here and while you’re enjoying a warm cup of hot chocolate, sitting by your fireplace, and distancing yourself from the daily grind of work, we thought you’d like to hear some statistics about this holiday season. iQuanti, a data-driven digital marketing...
iQuanti research on the popularity of the movie “Love Actually” featured on Bustle
Love Actually, the popular 2003 film that details the love lives of eight couples leading up to Christmas, peaked in internet search popularity in December 2013. In fact, 2013 saw the highest number of internet searches for the film of any year since its release in...