ThinkAdvisor: Consumers Navigating Their Options Without Insurance Agents
Many people are navigating the insurance market on their own, consumer search activity analyzed by iQuanti reveals. In the nation’s three largest cities, switchover activity – instances when consumers search for live insurance agents in their area – has dropped...
GeoMarketing: Why Ratings and Reviews Matter in Local SEO
Google weighs ratings and reviews heavily in generating local search results, iQuanti’s Michael Bertini tells GeoMarketing. Because review quantity is one of the most important local ranking factors, Michael recommends that small businesses work to get more...
eMarketer: GDPR Terms a Big Draw for Search Advertisers
As searches increase for information on Europe’s Global Data Protection Regulation, advertisers are taking advantage. Paid search spending on GDPR terms rose more than 2,000 percent in late 2017, eMarketer reports, citing iQuanti and AdGooroo data. See more GDPR...
MediaPost: Companies Conducting More GDPR Compliance Searches
Businesses are looking to ascertain how Europe’s new privacy rules will affect them, an iQuanti analysis suggests. With the General Data Protection Regulation (GDPR) set to come into full force in late May, web searches for “GDPR requirements” and...