Search Engine Journal: Why You Need to Be Optimizing Content for Search
Syncing content marketing with SEO just makes sense, Lindsey Boyajian writes in Search Engine Journal. Optimizing content for search – and getting your content into Google’s Answer Box results – leads to higher pageviews, increased engagement, and...
How Consumers and Brands Are Responding to the Cambridge Analytica Scandal
In the wake of the revelation that some Facebook user data was improperly accessed by political consulting firm Cambridge Analytica, internet users appear concerned with protecting their privacy. Phrases like “delete facebook account” and “how to...
ThinkAdvisor: Consumers Navigating Their Options Without Insurance Agents
Many people are navigating the insurance market on their own, consumer search activity analyzed by iQuanti reveals. In the nation’s three largest cities, switchover activity – instances when consumers search for live insurance agents in their area – has dropped...
GeoMarketing: Why Ratings and Reviews Matter in Local SEO
Google weighs ratings and reviews heavily in generating local search results, iQuanti’s Michael Bertini tells GeoMarketing. Because review quantity is one of the most important local ranking factors, Michael recommends that small businesses work to get more...