Press – iQuanti in The Media | iQuanti Digital Marketing Company

ThinkAdvisor: Consumers Navigating Their Options Without Insurance Agents

Many people are navigating the insurance market on their own, consumer search activity analyzed by iQuanti reveals. In the nation’s three largest cities, switchover activity – instances when consumers search for live insurance agents in their area – has dropped...

GeoMarketing: Why Ratings and Reviews Matter in Local SEO

Google weighs ratings and reviews heavily in generating local search results, iQuanti’s Michael Bertini tells GeoMarketing. Because review quantity is one of the most important local ranking factors, Michael recommends that small businesses work to get more...

eMarketer: GDPR Terms a Big Draw for Search Advertisers

As searches increase for information on Europe’s Global Data Protection Regulation, advertisers are taking advantage. Paid search spending on GDPR terms rose more than 2,000 percent in late 2017, eMarketer reports, citing iQuanti and AdGooroo data. See more GDPR...

MediaPost: Companies Conducting More GDPR Compliance Searches

Businesses are looking to ascertain how Europe’s new privacy rules will affect them, an iQuanti analysis suggests. With the General Data Protection Regulation (GDPR) set to come into full force in late May, web searches for “GDPR requirements” and...

CRM Buyer: How B2B Marketing Software Is Being Infused With AI Insights

Marketing platform Demandbase now offers an analytics feature that leverages artificial intelligence, CRM Buyer reports. The site, quoting iQuanti VP Wayne Cichanski, notes that Demandbase is just one software company that is offering AI insights. Read more on how AI...

AdAge: As Full Rollout Approaches, GDPR Searches Surge

Searches around Europe’s Global Data Protection Regulation have spiked in the last year, an iQuanti analysis shows. As reported in AdAge, GDPR searches have risen 172 percent as consumers and businesses seek more information about the forthcoming rules. Read the...