152% Uplift in Form Fill Starts for Laurel Road Achieved Through AI-Led LEAP Optimization Framework
Executive Summary Laurel Road, a digital banking platform and a subsidiary of KeyBank, partnered with iQuanti to improve conversion performance on one of its key product pages—High-Yield Savings Accounts (HYSA). To increase engagement application start rates, the team...
How Laurel Road reimagined banking and finance for healthcare professionals with a digital experience tailor-made for them
Laurel Road leveraged content and SEO to establish itself as a banking and financial partner of choice for doctors The Client Laurel Road is a digital banking platform and brand of KeyBank that provides tailored offerings to support the financial wellbeing of...
How a financial services leader reached Gen Z audiences and increased traffic by 90% with an innovative content strategy
The Client A leading US-based multinational financial services corporation The Challenge: Getting the Attention of Millennial and Gen Z Customers Our client is one of the most valuable brands in the world, well known for its innovative credit card products and...
Transforming performance reporting: How iQuanti helped a financial services company migrate seamlessly to GA4
The Client A financial services company with over 500 locations in Canada and the U.S. The company’s offerings include installment loans, cash advance/payday loans, check cashing, prepaid cards, and money transfer services. The Challenge: Enhanced reporting and...