Customer Data Platforms (CDPs): What Marketers Need to Know

Customer Data Platforms (CDPs): What Marketers Need to Know

A customers’ purchase journey today is rarely linear. Users are gathering information, stating preferences, comparing products, providing feedback and purchasing services across channels – both online and offline. Every one of these touch-points can help marketers...
Just another day to celebrate iQuanti Fathers

Just another day to celebrate iQuanti Fathers

To the hero without a cape It’s Fathers’ Day. With renditions of “My Daddy strongest” and unapologetic Dad jokes doing the rounds, it’s yet another day to celebrate these individuals who aren’t really given as much credit as they deserve for their contributions to...
Mom’s the wor(l)d, celebrating #iQuantiMoms

Mom’s the wor(l)d, celebrating #iQuantiMoms

Mom’s the wor(l)d Mothers make the world go around. While it may all seem like magic, we know it’s a whole lot of hard work. At a fast-paced, growing company like ours, iQuanti mothers are truly an inspiration. On this International Mother’s Day, here’s a shout-out to...
Google Analytics 4 is the future: ARE YOU READY?

Google Analytics 4 is the future: ARE YOU READY?

GOOGLE IS SUNSETTING UNIVERSAL ANALYTICS BY 2023 On 16 March 2022, Google announced that Universal Analytics (the standard version of Google Analytics before GA4), will sunset by mid-2023. The standard Universal Analytics properties will stop processing new hits by 1...
Happy & Healthy @ iQuanti

Happy & Healthy @ iQuanti

Happy & Healthy @ iQuanti Health, wellness, and wellbeing are not just buzzwords for us at iQuanti. They are fundamental to our belief system and therefore reflect in our approach, culture as well as policies. For instance, at iQuanti, our employees are provided...